Social Media

Move Your Business Forward

Social media marketing, or SMM, is the on-going process of promoting your brand, products and services on some of the world’s most popular social media platforms. Social media combines organic promotion, community building and paid ads to accomplish specific goals, like raising brand awareness or generating leads.

Our team will help you make sense of an incredibly complex digital landscape with our range of social media services. Being consultancy-led means that we listen, then act. As a leading social media consultancy agency, we take our understanding of your consumers, how to use social media and our knowledge to build simple and effective social media strategies.

Social media strategy connects your business goals to your social media priorities. Once you define how social media fits into your overall business strategy, you can make important decisions on tactics, such as:

• What social platforms do we need to focus on?
• What social platforms are not a priority?
• What sort of content performs well on these platforms?

The social media metrics your company uses to measure success or find opportunities should be based on your business goals. These are common metrics used to measure social media marketing performance:

• Impressions – Are you growing the number of people who see your brand on social media?
• Engagement – Are people joining the conversation and sharing your posts?
• Mentions – How often are people talking about your brand?
• Social Referral Traffic – How many people click through to your website?
• Followers – How many people are in your immediate social networks?

At the very least, social media is great for increasing brand awareness and building a community of prospects. At most, social media can be a major revenue driver. It’s a facilitator of conversation. It’s one of the best ways to make an audience feel like a part of your brand, which drives purchases. Finally, audience targeting is a great reason to invest in social. Boosted posts and display advertising are great ways to launch a retargeting or brand awareness campaign.