NP Supermarket

Asian Grocery Retail Chain

NP Supermarket is a leading Asian grocery brand based in Australia. With a strong retail presence and a reputation built on authenticity and trust, NP Supermarket offers a wide range of premium Asian food products sourced across the region, serving thousands of customers and reinforcing its position as a household name in multicultural communities across Western Australia.

Overview

Main Function

Retailer of Asian groceries in Western Australia

Target Audience

Local and international customers in Perth

Main Features

Variety of products including fresh produce, frozen items, and snacks across multiple locations

Standout Feature

Strong focus on quality and customer service, catering to diverse community needs for authentic Asian food.

Challenges

Some challenges during constructions

Challenges in differentiating the brand from competitors and repositioning it as more youthful and approachable

Significant difficulty in capturing customer attention and maintaining engagement

Maximizing the effectiveness of advertising channels within a limited budget

Our Approach & Solutions

GO Digital followed a multi-step approach

Digital Ads
Social Media

An In-depth Research and Analysis

Target Audiences Research

Asian and multicultural families in Western Australia, especially women aged 25–45, who manage household grocery shopping and seek fresh, affordable ingredients for daily meals and festive gatherings.

Analysis competitors

Competitors’ marketing direction about channels, formats

Action steps

Brand Identity

Showcase NP Supermarket’s core brand values with a refreshed visual identity and compelling ad creatives.

Social Media

Produce engaging social content on Meta (Facebook & Instagram) and TikTok—such as image posts and edited videos—to attract audiences, while also designing POSM materials to support brand offline campaigns.

Digital Ads

Execute Meta Ads campaigns to enhance brand presence, attract new audiences, and foster meaningful interactions with potential customers.

Measurement and Analysis

Monitoring and Reporting

GO Digital is responsible for thoroughly debriefing the client’s requirements and executing tasks from A to Z. We have a rigorous quality control process from production to delivery back to the client, along with daily reports.

Optimization and Adjustment

We are open and appreciate client feedback, ensuring timely adjustments and smooth marketing operations.

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