LeaseRunner

Digital Leasing & Tenant Screening Platform

LeaseRunner is an all-in-one digital tenant screening platform designed for landlords and property managers across the U.S. The platform offers detailed reports on tenant backgrounds—including criminal checks, eviction history, credit scores, and income verification—along with customizable lease agreements. With a pay-per-use, subscription-free model, LeaseRunner simplifies the entire rental process, from application submission to rent collection.
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Overview

Some prominent features include

Main function

LeaseRunner provides digital tenant screening with comprehensive reports, enabling landlords and property managers to assess potential tenants seamlessly and securely.

Target Audience

Landlords and property managers across the United States.

Main Features

Digital Tenant Screening Reports
– Criminal background check
– Eviction check
– Credit check
– Cash flow & income verification

Challenges

Some challenges during constructions

Limited digital presence and an outdated website/CMS.
UX/UI design lacked intuitive navigation, reducing trust and engagement.
Conversion issues from content misaligned with user intent (TOFU vs BOFU).
SEO growth skewed toward blogs, while service and legal pages lagged.
Missing high-demand services like pet screening (valued by ~80% of landlords).
Organic traffic fluctuations due to keyword volatility, competition, and seasonality.

Our Approach & Solutions

GO Digital followed a multi-step approach

 
  • SEO Marketing
  • Content Marketing
  • Landing Page

 

Website Performance Optimization

Focused on stabilizing core website performance and unlocking conversion potential. Positioned LeaseRunner to lead in high-intent verticals such as pet screening and law-specific content.

Strategic Marketing Approach

Emphasized smarter targeting, more compelling CTAs, and long-term off-page SEO growth.

Action steps
UX/UI Overhaul

Modernized design and intuitive navigation, combined with SEO-optimized copywriting, to enhance user experience and boost search visibility.

SEO Optimization

Combined on-page SEO (blog updates, content audits, and page optimization) with off-page initiatives (guest post backlinks, social signals) to boost visibility.

CMS Implementation

Streamlined content management for easy updates.

Intent-Based Segmentation

Implemented targeted CTAs based on user behavior (scroll depth and time on page).

Keyword Push

Focused on pushing mid-tier keywords (positions 11–20) into the Top 10.

Content Enhancement

Refreshed underperforming pages, focusing on key service and legal content. Added downloadable resources and CTAs to convert legal content visitors into clients.

Mobile App Content Strategy

Pre-launch app content and landing pages aimed at ranking for app-related keywords.

Traffic Monitoring

Used dashboards to monitor traffic shifts and address dips early.

Measurement and Analysis
Monitoring and Reporting

GO Digital is responsible for thoroughly debriefing the client’s requirements and executing tasks from A to Z. We have a rigorous quality control process from production to delivery back to the client, along with daily reports.

Optimization and Adjustment

We are open and appreciate client feedback, ensuring timely adjustments and smooth marketing operations.

What We Get After All

Within just nine months, our comprehensive marketing strategy has delivered significant brand momentum, reflected in outstanding performance metrics
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