DISC Web Platform

Personality Test Website

DISC is a powerful behavioral assessment tool that measures four primary personality traits: Dominance, Influence, Steadiness, and Conscientiousness. By understanding your unique blend of these traits, you gain deeper insight into your strengths, communication preferences, and areas for development.

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Overview

Some prominent features include

Welcome to the DISC project, which helps individuals and organizations unlock their full potential through the power of personality assessments. The DISC assessment tool provides invaluable insights into your behavior, communication style, and interpersonal dynamics. Whether you’re an individual seeking personal growth or an organization looking to enhance team dynamics, our DISC assessment offers clarity and direction.

Challenges

Some challenges during constructions

Lack of full market research and digital marketing strategies

Website and social media were ignored for a long time

Insufficient marketing personnel

Our Approach & Solutions

GO Digital followed a multi-step approach

 
  • Digital Marketing Strategy
  • Website/SEO Optimization
  • Content Marketing
  • Google/Meta Ads

An In-depth Research and Analysis

Research target audience

Potential customers (18-40 years old) who are interested in using reminder apps in daily life


Analysis competitor

Competitors’ marketing direction about channels, formats

Action steps
Media Production

Personality Characters creation to help users visualize each type of DISC personality traits. DISC test is the effective personal assessment for young people in life orientation. To approach DISC’s target audiences, we develop a system of colorful and appealing artworks which can be used for graphic design, video, UI-UX design and other forms of visual works.


Content Marketing

According to the content plan, here are a few of our noteworthy articles: “5 Tips for Stress Management,” “How Millionaires Effectively Manage Their Time,” and “How to Speak with Confidence.”,…


Google ads

We have run Google ads for this product to reach a wide audience and convert them into app installations.

Measurement and Analysis
Monitoring and Reporting

GO Digital tracked the marketing campaign’s performance using various analytics tools and metrics, including impressions, clicks, engagement, conversions, and customer feedback. 


Optimization and Adjustment

We analyzed the data to gain insights into the campaign’s effectiveness and made data-driven adjustments to optimize the results.

What We Get After All

We have conducted Facebook ads for this product with the aim of reaching a broad audience and converting them into test participants. And we optimized SEO for the website to reach nearly 600 traffic per day with many keywords reaching the #1 search on Google.


Performance
21,000 Test participants
980 Paid Tests
2,000,000 Impression
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