DISC Web Platform

Personality Test Website

DISC is a powerful behavioral assessment tool that measures four primary personality traits: Dominance, Influence, Steadiness, and Compliance. By understanding your unique blend of these traits, you gain deeper insight into your strengths, communication preferences, and areas for development.
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Overview

Some prominent features include

Main function

A personality assessment tool designed to help individuals and organizations understand behavior styles, improve communication, and enhance team performance.

Target Audience

The audience spans students and early-career professionals eager to understand themselves better, and HR managers and business leaders focused on talent management and company culture.

Main Features

DISC, IQ, EQ, and Brain tests designed to serve personal, group, and business assessment needs.

Standout Feature

Combines psychoanalytic theory with visual, easy-to-understand personality charts presented in an intuitive and user-friendly interface, making insights accessible without academic jargon.

Challenges

Some challenges during constructions

Limited marketing resources and budget, restricting large-scale campaigns.
Low market awareness of DISC and psychometric testing in Vietnam, requiring educational marketing.
Need to build consumer trust for online personality tests due to skepticism about accuracy and data privacy.
Difficulties in convincing enterprises to adopt tests as part of HR and recruitment processes.

Our Approach & Solutions

GO Digital followed a multi-step approach

 
  • Digital Marketing Strategy
  • Website/SEO Optimization
  • Content Marketing
  • Google/Meta Ads

     

Target Audiences Research

Identified key user segments including students, fresh graduates, career changers, and HR professionals for recruitment and team management purposes.

Competitor & Market Analysis

Reviewed local and global personality test providers to benchmark features, pricing, and marketing strategies.

Go-to-Market Strategy

Combined digital campaigns and knowledge-sharing content to build awareness and drive adoption.

Action steps
Landing Page Revamp

Designed a professional, modern landing page that aligns with the brand vision to enhance user experience and conversion rates.

Social Media Engagement

Created and managed content across Meta (Facebook & Instagram), LinkedIn, and TikTok, including engaging visuals and short videos to boost brand awareness.

Multi-Channel Paid Ads

Ran targeted digital ads on Meta and SEM platforms to expand reach and drive traffic to the landing page.

SEO Strategy

Developed a comprehensive SEO strategy that included on-page improvements (blog updates, content audits, and page optimization) and off-page tactics (social backlinks, guest posting) to increase organic visibility.

Brand Identity

Ensured a cohesive and consistent brand identity across all online touchpoints to create a unified message and visual presentation.

Measurement and Analysis
Monitoring and Reporting

GO Digital is responsible for thoroughly debriefing the client’s requirements and executing tasks from A to Z. We have a rigorous quality control process from production to delivery back to the client, along with daily reports.

Optimization and Adjustment

We are open and appreciate client feedback, ensuring timely adjustments and smooth marketing operations.

What We Get After All

Within just five months, our comprehensive marketing strategy has delivered significant brand momentum, reflected in outstanding performance metrics
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