In 2025, businesses are looking for ways to increase their online presence and drive traffic. One of the most effective ways to do this is through social media. But which social media is best for SEO?

This article dives into the top six social media platforms for SEO, offering practical strategies to help you leverage these platforms for greater visibility.

Key Takeaways Social media boosts website traffic and supports backlink creation for better rankings. YouTube videos often appear in Google search, increasing content visibility. Twitter’s quick indexing gets your posts noticed by search engines faster. LinkedIn’s professional profiles help B2B businesses rank for branded searches. Optimized profiles with clear descriptions attract more clicks and engagement. Partnering with influencers expands audience reach and drives valuable links.

What is Social Media SEO?

Social media SEO is the practice of optimizing your social media profiles and posts to increase visibility, drive traffic, and build backlinks. It involves using targeted keywords, engaging content, and interactions to enhance your online presence

Social media plays a significant role in the overall SEO strategy

Social media impacts SEO in several ways:

• Increased Content Visibility: Your content reaches a broader audience, increasing the chance of shares and backlinks.

• Enhanced Brand Recognition: Active presence on social media helps users find your website easily.

• Improved Indexing: Search engines crawl social posts for faster indexing.

• Traffic Generation: Social media drives direct traffic, reducing bounce rates and improving dwell time.

• Backlink Opportunities: Quality content shared on social media can attract valuable backlinks

By integrating social media into your SEO strategy, you can create a synergistic effect that enhances your online presence and drives organic traffic.

Read more: Direct Traffic vs Organic Search: A Comparison Guide

Which Social Media is Best for SEO? 6 Top Platforms in 2025 

Identifying which social media is best for SEO depends on your target audience, industry, and content type. Here are six platforms that stand out in 2025:

1. YouTube

YouTube, with over 2 billion monthly users, is the second-largest search engine after Google. Using YouTube for SEO ranking is powerful because videos often appear in Google search results. To optimize YouTube for SEO, use keywords in video titles, descriptions, and tags.

For example, a “how-to” video with a clear title like “How to Optimize SEO in 2025” can rank well. In addition, add captions and transcripts to make videos more accessible and indexable. Engaging videos also drive traffic to your website if you include links in descriptions.

YouTube’s video content boosts rankings and drives traffic to the website

2. X

X (formerly known as Twitter)  has 4.48 billion monthly users. It is great for fast-paced content (280-character short Twitter posts) to amplify your content’s reach and drive traffic to your website. Its Twitter indexing speed is impressive, as Google quickly crawls and indexes tweets.

Key strategies for Twitter SEO include:

• Hashtag Usage: Incorporate relevant hashtags to increase the visibility of your tweets.
• Engagement: Respond to mentions, retweets, and comments to foster community engagement.
• Content Sharing: Share blog posts, articles, and other content with compelling headlines and visuals.
• Profile Optimization: Use keywords in your bio and handle to improve discoverability.

X’s real-time nature makes it a strong contender when evaluating which social media is best for SEO.

X’s rapid indexing helps content reach search engines quickly

Download the list of the 20+ best social sites for SEO right here!

3. Facebook

Facebook remains a dominant social media platform with a vast user base (with 1.71 billion monthly users). The Facebook SEO impact comes from its ability to generate leads and drive traffic. It offers various features that can support your SEO efforts:

• Business Pages: Create a comprehensive business page with accurate information and keywords.
• Content Sharing: Post regular updates, including blog posts, videos, and infographics, to engage your audience.
• Community Building: Use groups and events to foster a sense of community and encourage user-generated content.
• Reviews and Ratings: Encourage satisfied customers to leave reviews, which can enhance your credibility.

For example, a post about a new product with a website link can bring visitors. Facebook’s large audience makes it a vital platform when considering which social media is best for SEO.

Facebook’s lead generation supports which social media is best for SEO.

When choosing the best social media platforms for your SEO strategy, consider not only engagement and traffic but also how social bookmarking can enhance your efforts. Learn more about social bookmarking in SEO from our blog.

4. Instagram

Instagram is ideal for visual brands like fashion, food, or home décor. With its JavaScript-heavy structure, Google struggles to index Instagram posts. However, accounts with over 10,000 followers are more effective at driving traffic.

The Instagram SEO strategy involves:

• Optimized Bio: Include a link to your website and relevant keywords in your bio.
• Hashtags: Use targeted hashtags to increase the reach of your posts.
• Engaging Content: Share high-quality images and videos that resonate with your audience.
• Stories and Reels: Utilize these features to showcase behind-the-scenes content and promotions.

While Instagram links are typically no-follow, the platform’s ability to increase brand awareness and drive traffic can support your SEO goals.

Instagram’s visual posts attract users through optimized profiles and hashtags

5. LinkedIn

LinkedIn, with over 500 million users, is perfect for B2B businesses. LinkedIn visibility in Google is strong, as optimized profiles often rank high for branded searches. 

To maximize SEO, refer to the following strategies:

• Profile Optimization: Use relevant keywords in your profile and company page descriptions.
• Content Sharing: Publish articles and updates that showcase your expertise and industry knowledge.
• Networking: Connect with industry professionals to expand your reach and authority.
• Engagement: Participate in relevant groups and discussions to increase visibility.

LinkedIn’s professional focus makes it a top pick when determining which social media is best for SEO.

LinkedIn’s professional profiles increase brand visibility for B2B audiences

6. Pinterest

Pinterest is a visual discovery platform that can drive significant traffic to your website (with 465 million monthly users). Key strategies include:

• Optimized Pins: Pins with keyword-rich descriptions and website links drive traffic
• High-Quality Images: Share visually appealing images that encourage users to click through to your website.
• Consistent Pinning: Regularly add new pins to maintain an active presence.
• Use Pinterest Trends: To find popular keywords and enhance user experience.

Pinterest’s integration with search engines means that your pins can appear in search results, increasing your content’s visibility.

Pinterest’s pins link to websites, driving traffic for visual niches

Social Media SEO Strategies

To make the most of social media for SEO, you need clear strategies. Below are ten practical ways to boost your rankings using social platforms. These strategies help you understand which social media is best for SEO and how to apply them effectively.

Social Sharing Buttons on Your Website

SEO Benefit: Adding social sharing buttons makes it easy for visitors to share your content, increasing visibility and driving more backlink opportunities.

Actionable Tip: Position sharing buttons at key locations on your blog posts or landing pages to encourage sharing without interrupting the reading flow.

Pro Tip: Add floating share buttons for accessibility, allowing users to share your content with just one click.

Read more: Outsource Backlink Building: 6 Steps to Get It Right

Integrated Keyword Strategy

SEO Benefit: Using the same target keywords on your website, blog, and social media platforms creates consistency, making it easier for search engines to identify your content.

Actionable Tip: Integrate primary keywords in your social media posts, video descriptions, and blog content to reinforce your SEO strategy.

Pro Tip: Use long-tail keywords in your social media posts and make them natural, avoiding keyword stuffing.

Keywords unify social posts and website content for better visibility

Include Links in Social Profiles

SEO Benefit: Social media profiles are indexed by search engines. Including your website link in your bio adds more backlink opportunities, improving your SEO.

Actionable Tip: Always add your website link to your social media bio, especially on platforms like Instagram (using Linktree), LinkedIn, and Twitter.

Pro Tip: Use clear CTAs like “Visit our website” in your bio to increase the chances of users clicking through.

Read more: Outsourced SEO Services. Maximize Results & Save Big on Costs

Incorporate Links into Video and Presentation Content

SEO Benefit: Including links in your video descriptions or presentation content helps drive traffic back to your website, creating more backlinks.

Actionable Tip: For YouTube, always add your website link and a call-to-action (CTA) in the video description.

Pro Tip: On platforms like SlideShare, add clickable links directly to your slides to guide users to your blog or landing pages.

Links in videos and presentations guide users to website content

Optimize Social Profiles

Your social media profiles should be optimized just like your website. That means using keywords, consistent branding, and complete details. Steps to optimize:

• Use your primary keyword (like which social media is best for SEO) in your About sections.
• Include your business name and location where relevant.
• Use a clear profile photo and cover image that reflects your brand.
• Fill out all profile fields completely because empty profiles can look untrustworthy.

By optimizing profiles across platforms like Facebook, LinkedIn, and Twitter, you increase the chances of your pages showing up in search results.

Building Links and Social Media Reach

Social media links are often “nofollow,” meaning they don’t directly boost SEO authority. However, they drive traffic and encourage others to link to your content. Tactics for building links:

• Create share-worthy content: infographics, research, or long-form guides.
• Participate in Twitter chats or LinkedIn discussions to gain followers.
• Tag influencers and ask for their input to increase shares.
• Share high-quality content, like blog posts or infographics, to attract shares.

Establish Relationships

Social media is a two-way street. Building relationships with industry experts, peers, and influencers on these platforms can indirectly benefit your SEO. You can gain visibility by commenting on their posts or sharing their content.

Why does this matter for SEO?

• Relationships can lead to mentions on blogs and websites (a goldmine for backlinks).
• It boosts trust and visibility across your niche.
• Engaging with others increases your content’s reach and shareability.

Start simple is comment on posts, reply to tweets, reshare quality content, and tag others in your posts where appropriate. Over time, people start to notice. They engage back. Eventually, they might feature your work in their content.

Boost Your Content Creators’ Profiles

Promote your team’s social profiles to increase their reach. This builds trust and attracts more followers, driving traffic to your website. 

How to support creators:

• Tag writers, designers, or video creators in your social posts.
• Encourage them to share your brand’s content on their profiles.
• Create author pages on your website and link them to their social media.

Content creators have strong social followings. It increases content exposure and can lead to more backlinks and mentions. For example, if your lead blogger posts an article and shares it from their own LinkedIn profile, it might get more traction than a post from the company page.

Increasing Positive Mentions

Positive brand mentions, even without direct links, can influence how search engines view your credibility. Google uses brand signals to understand which brands are being talked about positively.

How to increase brand mentions:

• Offer exceptional customer service and encourage feedback.
• Run user-generated content campaigns.
• Send free products to influencers or micro-influencers.
• Use brand hashtags and encourage users to share experiences.

The more your brand is mentioned across social media platforms, the more authority you gain in your niche. Platforms like Facebook and Instagram are perfect for these tactics. If you’re asking, “Which social media is best for SEO?”, then it often comes down to where you’re being positively talked about the most.

Collaborating with Influencers

Working with influencers can skyrocket your brand visibility. Influencers have loyal audiences who trust their recommendations.

Influencer SEO benefits:

• More branded search traffic
• Increased chances of backlinks from high-authority blogs
• Exposure to new, relevant audiences

Choose influencers whose followers match your target audience. A well-planned campaign can provide long-term SEO benefits through shares, links, and mentions.

Conclusion

The best social media for SEO in 2025 depends on your brand and audience. YouTube is great for videos, Twitter for quick indexing, and LinkedIn for B2B. Facebook, Instagram, and Pinterest help drive traffic and build awareness. By using strategies like optimizing profiles, sharing links, and building relationships, you can boost rankings.

At Golden Owl Digital, we help clients master which social media is best for SEO to grow their online presence. Contact us today to improve your SEO with social media.