Running Google Ads in Singapore is no longer the cost-effective solution it once was. Google Search CPCs in B2B categories often exceed SGD 5 per click, especially in industries like Finance, SaaS, and Retail. Choosing the wrong agency with high ad costs can lead to wasted budgets, rather than meaningful results.

That’s why partnering with the right Google Ads agency matters. They understand how to run performance campaigns within regulatory limits, manage spend responsibly, and support real business growth. 

What you really need is not a long list of agencies, but a selection of partners who can actually drive profit. This guide rounds up the top Google Ads agencies in Singapore that know how to operate in that reality.

This article’s selection has been carefully curated with three essential factors in mind: Data Transparency, Technical Expertise (think Automation and AI), and a solid understanding of the unique dynamics of the Singapore market. These are the qualities that separate the agencies that make a real impact.

Top Google Ads Agencies in Singapore (Ranked 2026)

Before diving into the specific information of each company, here is a summary table that helps you make a quick evaluation. 

Summary Table: Google Ads Agencies in Singapore

Agency	Location	Core Google Ads Services	Best For
Golden Owl Digital	Singapore	Search, PMax, SEO-Paid Alignment, Compliance	Fintech, SaaS, & Regulated B2B needing high-efficiency and attribution-clean campaigns with an affordable price.
MediaOne	Singapore	Search, Display, YouTube, Conversion Tracking	Established SMEs & Enterprises looking for standardized, process-driven performance and reporting.
NinjaPromo	Global (SG HQ)	Multi-channel Paid Ads, Creative Assets, Remarketing	Crypto, Web3, & Fintech brands requiring aggressive creative scale and global reach.
Digital Squad	Singapore	PMax, CRO, B2B/LinkedIn Ads, Google, Youtube Ads	Growth-stage B2B & SMEs seeking tightly integrated paid search and organic funnel execution.
First Page Digital	Singapore	Premier Partner SEM, Shopping, Smart Bidding	Performance-driven brands wanting an award-winning engine with heavy discipline on lowering CPAs.
Impossible Marketing	Singapore	AI-Augmented SEM, GEO/AEO, Lead Generation	Local SMEs & Service brands looking for AI-enhanced search strategies grounded in local nuances.
Heroes of Digital	Singapore	Revenue-centric Ads, CRM Attribution, Retargeting	Mid-market brands that want paid search tied directly to revenue measurement rather than just clicks.
Brew Interactive	Singapore	Inbound-led Ads, Audience Segmentation, Automation	B2B companies with complex, long buyer journeys that require nurturing and CRM integration.
iClick Media	Regional (SG)	Cross-border SEM, Localization, Regional Reporting	Regional brands looking to expand from Singapore into broader APAC and Southeast Asian markets.
OOm	Singapore	Google Premier Partner SEM, Keyword Management	SMEs looking for a stable, dependable, and conservative partner for search-heavy growth.
PurpleClick	Singapore	Search, GDN, Compliance-friendly Ad Management	Gov-linked orgs & Institutions prioritizing brand governance, security, and strict approval processes.
Metric Digital	Singapore	Performance Max, Rapid Iteration, Startup PPC	Early-stage Startups needing agile, hands-on support to test and scale new paid search concepts quickly.

1. Golden Owl Digital (GODI)

If you’ve been burned by agencies that optimise Google Ads in isolation, here’s where Golden Owl Digital starts differently. We treat paid search as part of an integrated growth system, not a silo, especially for fintech, SaaS, and regulated B2B.

While Golden Owl Digital is included, we believe in healthy competition. Every business has different needs, and our goal is to provide an honest review of the top players who can help your business achieve its goals.

Core Google Ads capabilities

• Google Ads strategy and execution (Search, Display, YouTube, Performance Max)
• SEO Service  aligned with paid search
• Landing page and conversion funnel optimisation
• Comprehensive Digital Marketing strategy with Google Ads
• Attribution and performance diagnostics across channels

What differentiates us

• Experience with MAS-influenced compliance cycles
• Strong integration between paid search and organic SEO
• Focus on what to stop spending on, not just what to scale

Where we work best

• Fintech teams struggling with rising CPC and unclear conversion paths
• Brands expanding beyond Singapore into APAC and needing consistent measurement
• Businesses that want paid media to reinforce, not cannibalise, SEO and organic brand equity

One good example is our work with The Lab Singapore, a coding and robotics education brand in a crowded niche. As competition increased and CPCs rose, we focused on efficiency over volume through always-on Google and Meta Ads, supported by a targeted SEO sprint. In just three months,  we improved lead growth by 75%, achieved 90% qualified leads and helped them cut budget by 42.74%.

Attribute	Details
Founded	2015
Headquarters	Singapore
Team Size	50–250 specialists across strategy, SEO, paid media, and creative
Focus Areas	Google Ads, SEO, growth strategy, landing pages for fintech & SaaS
Best For	Fintech and B2B teams needing compliant, attribution-clean Google Ads

2. MediaOne

MediaOne is one of Singapore’s longest-operating digital marketing agencies, with a strong emphasis on structured execution and performance reporting. Their Google Ads work is typically process-driven, supported by internal tooling and standardized workflows.

This makes them a familiar choice for teams that value predictability and scale over experimentation, especially when funnels are already validated.

Core Google Ads Services

• Google Search, Display, and YouTube Ads
• Performance Max campaigns
• Conversion tracking and analytics reporting
• Integration with SEO and content efforts

Best for

• SMEs and enterprises with established funnels
• Brands prioritising reporting consistency and execution stability

Agency Snapshot

Attribute	Details
Founded	2009
Headquarters	Singapore
Team Size	50–100+ in-house marketers
Focus Areas	Google Ads, SEO, content marketing
Best For	Companies with validated demand looking to optimise paid efficiency

3. NinjaPromo

NinjaPromo operates globally with a Singapore presence and is well known for running paid campaigns in highly competitive verticals such as fintech, crypto, and Web3. Their strength lies in combining Google Ads with creative and multi-channel amplification.

They are often brought in when visibility and reach are immediate priorities in crowded markets.

Core Google Ads Services

• Google Search, Display, and YouTube Ads
• Cross-channel paid campaign orchestration
• Creative development for ad assets
• Lead generation funnels

Best for

• Fintech, crypto, and Web3 brands needing rapid reach
• Companies where creative scale is as important as performance

Agency Snapshot

Attribute	Details
Founded	2017
Headquarters	Singapore (global operations)
Team Size	100+ globally
Focus Areas	Google Ads, paid social, creative campaigns
Best For	High-competition brands prioritising visibility and scale

4. Digital Squad

Digital Squad is a Singapore-based performance marketing agency focused on full-funnel execution. Their Google Ads work is typically paired with SEO and CRO, making them a common choice for SMEs and B2B teams seeking coordinated channel execution.

They tend to work best when growth objectives are steady and multi-channel alignment is required.

Core Google Ads Services

• Google Search, Display, and Performance Max
• Conversion rate optimisation
• SEO and content support
• B2B and LinkedIn advertising

Best for

• SMEs and B2B brands needing integrated funnel execution
• Teams looking for hands-on performance support across channels

Agency Snapshot

Attribute	Details
Founded	2016
Headquarters	Singapore, Australia, Hong Kong
Team Size	20–50 digital marketers
Focus Areas	SEM, SEO, CRO, full-funnel performance
Best For	Growing businesses needing coordinated paid and organic execution

5. First Page Digital

First Page Digital is a Singapore digital marketing agency recognised for its Google Premier Partner status and performance-oriented paid media capabilities. They position themselves around strong ROI, extensive in-house execution, and continuous optimisation backed by tools and awards.

Core Google Ads Services

• Google Search, Display, YouTube, Shopping, and Remarketing campaigns
• Performance Max and smart bidding execution
• Continuous experiments to lower CPC and improve CPA
• Advanced tracking, reporting, and optimisation cycles

Best for
Businesses that want a structured, award-recognised Google Ads engine with disciplined optimisation and transparency.

Agency Snapshot

Attribute	Details
Founded	2011
Headquarters	Singapore
Team Size	~200–500+ globally
Focus Areas	Google Ads, social ads, and performance marketing
Best For	Brands needing disciplined performance optimisation and transparent ROI focus

6. Impossible Marketing

Impossible Marketing is a Singapore digital marketing agency known for its AI-augmented search and digital strategies, including Google Ads. They emphasise data-driven campaigns and deep local market understanding built over a decade of supporting SMEs and enterprises.

Core Google Ads Services

• SEM and PPC planning and execution with AI-supported insights
• Google Search and Display advertising
• Integration with SEO, content marketing, and lead generation
• Performance monitoring and optimisation dashboards

Best for
SMEs and local brands seeking AI-enhanced search and digital growth strategies grounded in Singapore’s market nuances.

Agency Snapshot

Attribute	Details
Founded	2012
Headquarters	Singapore
Team Size	51–200
Focus Areas	SEM, SEO, PPC, social ads, content
Best For	SMEs and regionally minded businesses wanting integrated, AI-enhanced campaigns

7. Heroes of Digital

Heroes of Digital is a Singapore digital marketing agency built around performance and revenue-oriented campaigns. They promote a holistic approach where Google Ads, SEO, and analytics work together to drive not only clicks but also measurable business outcomes.

Core Google Ads Services

• Google Search, Display, YouTube, Remarketing Ads
• Conversion tracking and attribution analytics
• Ad strategy aligned with revenue growth goals
• Integrated dashboards tying clicks to CRM and revenue

Best for
Mid-market brands and SMEs that want paid search tied tightly to revenue measurement and full-funnel insight.

Agency Snapshot

Attribute	Details
Founded	2015
Headquarters	Singapore
Team Size	100+ specialists
Focus Areas	Google Ads, SEO, analytics, CRO
Best For	Growth-focused brands seeking ROI-centric campaigns

8. Brew Interactive

Brew Interactive is a Singapore-based digital marketing agency with a long history in inbound-led growth. Their Google Ads work is often deployed as a supporting channel within broader content, CRM, and marketing automation strategies.

They are known for working with B2B organisations that value structure, documentation, and longer buyer journeys.

Core Google Ads Services

• Google Search and Display advertising
• Remarketing and audience segmentation
• Paid search support for inbound and content funnels
• Conversion tracking tied to CRM systems

Best for

• B2B companies running inbound or content-driven growth models
• Teams prioritising nurturing and lifecycle tracking over short-term lead volume

Agency Snapshot

Attribute	Details
Founded	2009
Headquarters	Singapore
Team Size	11–50
Focus Areas	Google Ads, inbound marketing, content, automation
Best For	B2B brands with longer sales cycles and inbound-led strategies

9. iClick Media

iClick Media is a regional digital marketing agency with operations across Asia-Pacific, including Singapore. They are best known for cross-border performance marketing and helping brands scale paid media beyond a single market.

Their Google Ads capabilities are typically positioned within regional expansion and multi-market campaign management.

Core Google Ads Services

• Google Search and Display across multiple markets
• Cross-border campaign management
• Audience targeting and localisation support
• Performance reporting across regions

Best for

• Brands expanding beyond Singapore into APAC
• Companies needing regional execution support across multiple markets

Agency Snapshot

Attribute	Details
Founded	2009
Headquarters	Hong Kong (APAC operations incl. Singapore)
Team Size	30+ across Asia-Pacific
Focus Areas	Cross-border digital marketing, Google Ads, performance media
Best For	Regional brands scaling paid media across APAC

10. OOm

OOm is a Singapore digital marketing agency focused on search-driven growth for local and regional businesses. They are often chosen by SMEs looking for a dependable partner to manage Google Ads alongside SEO.

Their approach is typically conservative, with an emphasis on steady performance and clear reporting.

Core Google Ads Services

• Google Search and Display advertising
• Keyword research and bid management
• Conversion tracking and reporting
• Integration with SEO campaigns

Best for

• SMEs seeking stable Google Ads execution
• Businesses prioritising consistency over aggressive experimentation

Agency Snapshot

Attribute	Details
Founded	2006
Headquarters	Singapore
Team Size	50–200
Focus Areas	Google Ads, SEO, search marketing
Best For	SMEs needing reliable, search-focused paid media support

11. PurpleClick

PurpleClick is a Singapore-based digital marketing agency with a long track record in search marketing. They are known for working with enterprises, government-linked organisations, and education institutions, where governance, process, and predictability matter.

Their Google Ads work tends to be conservative and compliance-friendly, prioritising stability over aggressive experimentation.

Core Google Ads Services

• Google Search and Display advertising
• Keyword research and bid optimisation
• Conversion tracking and reporting
• Integration with SEO and search strategy

Best for

• Enterprises and institutions prioritising governance and consistency
• Organisations with strict approval processes and lower tolerance for risk

Agency Snapshot

Attribute	Details
Founded	2006
Headquarters	Singapore
Team Size	11-50
Focus Areas	Search marketing, Google Ads, SEO
Best For	Enterprises and institutions needing stable, compliant execution

12. Metric Digital

Metric Digital is a newer Singapore digital marketing agency focused on performance-led campaigns for growing brands. They often work with startups and SMEs looking for flexible execution and faster iteration cycles.

Their Google Ads offering is positioned around hands-on optimisation rather than heavy process or tooling.

Core Google Ads Services

• Google Search and Display campaigns
• Performance Max execution
• Audience targeting and remarketing
• Conversion tracking and optimisation

Best for

• Startups and SMEs testing or scaling paid search
• Teams that want agility and direct execution support

Agency Snapshot

Attribute	Details
Founded	2018
Headquarters	Singapore
Team Size	11-50
Focus Areas	Google Ads, performance marketing
Best For	Early-stage and growing businesses needing flexible PPC support

How to Choose the Right Google Ads Agency in Singapore

The sections below outline how to evaluate an agency based on your business’s needs and how those agencíe think and operate.

1. Define Business Objectives

Failure in Google Ads campaigns because of vague objectives is not uncommon. Goals such as “more leads” or “lower CPA” seem reasonable but they may not account for trade-offs around volume or quality. Without clarity, agencies optimize toward metrics that don’t actually move the business forward.

Before speaking to agencies, define what success actually means for your business. Be explicit about revenue targets, sales cycle length, lead quality thresholds, and risk tolerance. When an agency responds by reframing or challenging those goals, rather than accepting them at face value, that is usually a good sign.

2. Experience With Constraint

Constraints can be caused by small audiences, high CPCs, platform policies, or regulatory oversight, all of which are common across industries, including fintech, insurtech,  legal and healthcare.

You should ask how the agency balances compliance, targeting precision, and scale. Look for concrete examples where they adjusted messaging, structure, or geography to unlock growth. If they only talk about playing it safe, expect limited upside.

3. Transparency in reporting

Reporting is easy when numbers are moving in the right direction. It becomes far more important when performance is mixed or declining. Many agencies rely on dashboards without context, which makes decision-making harder over time.

Request sample reports and ask how insights are communicated. You should expect explanations that connect spend, lead quality, and downstream outcomes. If the reporting cannot support a budget conversation with leadership, it is not doing its job.

4. Strategic Scope Beyond Media Buying

Google Ads performance is rarely isolated from the rest of the funnel. Landing pages, messaging, and offer clarity often matter more than bid adjustments. Agencies that limit their role to media buying tend to hit a ceiling.

You should clarify what the agency will challenge and what they will ignore. Ask how they approach landing page feedback, creative testing, or prioritization decisions. Strong partners know when ads should stop compensating for deeper issues.

5. Understanding Singapore’s competitive CPC environment

Singapore’s advertising market is dense and competitive. CPC inflation is structural in many verticals. Agencies unfamiliar with this reality often chase efficiency metrics that are not sustainable.

Ask how the agency thinks about marginal returns, audience saturation, and regional expansion. You should hear a point of view on when to scale, when to consolidate, and when to look beyond Singapore. That perspective usually comes from lived experience instead of speculation.

6. What Happens When Performance Slips

What separates strong agencies from average ones is not how they launch campaigns, but how they respond when performance goes down.

Ask agencies to walk through a recent example of underperformance and how they addressed it. Pay attention to whether they talk about diagnosis, assumptions, and trade-offs, or default to platform explanations. You should look for a structured response when reassurance alone is not enough.

Conclusion

Choosing the right Google Ads agency in Singapore comes down to how well they align with your business goal and think under pressure. 

In a market defined by high CPCs, tight policies, and limited room for error, the agencies that deliver are the ones who prioritize actual growth, diagnose problems clearly when performance slips, and know when to push, pause, or change direction.

 If you are evaluating a Google Ads agency, look for a partner who brings judgment, context, and accountability to the table. Those qualities tend to matter long after the first campaigns go live.

FAQs About Google Ads Agencies in Singapore

How long does it take to see results from a Google Ads agency?

Initial signal quality usually appears within 4 to 6 weeks. Stable performance takes longer due to compliance reviews and learning phases.

Are Google Ads suitable for early-stage startups?

Yes, but only with tight targeting and clear conversion goals. Broad campaigns tend to fail fast.

What industries have the highest CPCs in Singapore?

Fintech, insurance, legal services, and B2B SaaS consistently rank at the top.

Should Google Ads be managed in-house or by an agency?

This depends on scale. Many teams start in-house, then bring agencies in when complexity increases.

How important are landing pages for Google Ads success?

Critical. Weak landing pages are one of the most common hidden cost drivers we see.

Can Google Ads work alongside SEO effectively?

Absolutely. In fact, performance improves when both channels are aligned intentionally.