London – 17 June 2025 – Go Digital and VN Trade UK are excited to announce a groundbreaking collaboration aimed at building a strong digital bridge between UK firms and the dynamic Vietnamese market. 

As the economic relationship between VietNam and the United Kingdom grows, our cooperation is a big step forward in assisting British businesses in entering and thriving in Vietnam by providing state-of-the-art technology and unrivalled market insights.

1.  Meet VN Trade UK: The Official Trade Connector

About VN Trade UK 

VN Trade UK  is the official Trade Office of Vietnam in the United Kingdom, operating under the Ministry of Industry and Trade and supported by the Embassy of Vietnam in London. 

As the designated trade bridge between the two countries, VN Trade UK serves as both a policy representative of Vietnam and a practical support hub for businesses seeking to enter or grow within the Vietnamese landscape.

Empowering UK businesses to thrive in Vietnam through strategic trade connections

With a clear mission to promote bilateral economic cooperation, VN Trade UK offers a range of services that empower UK businesses to thrive in Vietnam:

• Delivering timely, accurate market information, from import/export regulations to consumer trends.
• Helping businesses leverage key trade agreements like the UKVFTA and CPTPP.
• Facilitating connections between UK firms and Vietnamese counterparts, across B2B and government sectors.
• Organising impactful trade promotion events and missions such as expos, forums, and webinars.
• Co‑ordinating policy dialogue and collaboration across services, investment, technology, and innovation.

Proven Impact: Trade Milestones and Events

The trade relationship between Vietnam and the United Kingdom continues to gain impressive momentum, underpinned by strong export performance and strategic engagements. In 2024, bilateral trade surpassed USD 8.4 billion [1], with Vietnam’s exports alone reaching over USD 7 billion, a year-on-year increase of nearly 19%.

VN Trade UK has actively driven this growth by spearheading key trade initiatives and promotional events, including:

• The Speciality & Fine Food Fair 2023 [6] in London, a high-profile showcase of Vietnam’s premium agricultural products from across the country’s three regions.
• The Technology & Innovation Seminar in June 2025 [4], which brought together leaders in AI, quantum technology, fintech, and semiconductors to explore new digital collaboration opportunities.

The Speciality and Fine Food Fair 2023

As a result of these efforts and broader trade facilitation, Vietnam has become the 23rd largest exporter to the UK, with high-demand products including garments, ST25 rice, coffee, machinery, seafood, and tropical fruits.

Strong Community Partnerships: VBUK

VN Trade UK collaborates closely with the Vietnamese Business Association in the UK (VBUK), a dynamic non-profit network of over 100 Vietnamese entrepreneurs and professionals in the UK [8]. This partnership strengthens the Vietnamese business community’s presence, fosters cross-border collaboration, and amplifies support for UK–Vietnam trade initiatives.

2. Go Digital: Your Digital Growth Partner in Vietnam

Go Digital is a pioneer in digital marketing and technology-based business solutions. In addition to providing end-to-end services including SEO, social media, content marketing, and multi-channel advertising.

Empowering UK companies to thrive in Vietnam’s digital landscape with tailored marketing solutions.

Go Digital also assists companies in navigating digital transition by developing websites, integrating local payments, and optimising customer experiences for the Vietnamese market.

The main role of Go Digital in this partnership is to build a strong digital ecosystem that is especially made to help UK companies join and make a lasting impression in Vietnam.  This entails making use of trustworthy technological platforms, focused digital campaigns, and sophisticated analytics.

3. Why This Partnership Matters for UK Businesses

This strategic partnership is driven by a shared commitment to unlocking growth opportunities for UK businesses in Vietnam’s rapidly evolving market: 

• Building a Digital Bridge for UK Businesses: The partnership aims to create a comprehensive digital marketing ecosystem. This will enable UK businesses to access the Vietnamese market more effectively through modern technology and communication solutions.[2][8]
• Leveraging the Benefits of the UKVFTA and CPTPP: With the UK joining the CPTPP in December 2024 and the UKVFTA already in place from 2021, about 99% of UK exports to Vietnam will be duty-free. For UK companies, this is a fantastic chance to reach a wider audience.[15][17]
• Tapping into Vietnam’s Consumer Market Potential: With a population of almost 100 million, a middle class that is growing quickly, and an impressive economic growth rate of 7.09% in 2024, Vietnam offers a sizable consumer market with a high demand for goods from other countries.[11][21]

The partnership is set to deliver positive impacts:

• For UK Businesses: Gaining access to a high-potential market at lower costs, building sustainable brands in Southeast Asia, and leveraging competitive advantages from trade agreements.
• For the Vietnamese Market: Vietnamese consumers will have access to high-quality products from the UK, fostering healthy competition and improving service quality.

4. What Makes Vietnam a Strategic Market for UK Companies

Important trade agreements that offer a business-friendly environment greatly support the thriving trade between Vietnam and the UK.

Key trade agreements:

• UKVFTA (UK–Vietnam Free Trade Agreement): A cornerstone agreement that has substantially reduced trade barriers.
• CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership): Further enhances market access and streamlines trade processes for participating nations, including the UK and Vietnam.

UKVFTA (UK–Vietnam Free Trade Agreement)

Benefits of these agreements:

• Lower tariffs will result in more affordable prices for goods and services.
• Expanded market access: Giving companies from both countries new channels for trading goods and services.

Vietnam’s export performance to the UK (source):

In 2024, Vietnam’s exports to the UK surpassed USD 7 billion, with standout growth in sectors such as textiles, footwear, electronics, food & beverages, and agricultural products [4] notably coffee and the award-winning ST25 rice. In the first four months of 2025, exports reached USD 2.5 billion, positioning Vietnam as the 23rd largest exporter to the UK market.

→ This robust trade performance reflects Vietnam’s strategic importance in the UK’s global trade portfolio, offering both reliability and long-term potential for UK companies entering or expanding in the ASEAN region.

5. How Go Digital and VN Trade UK Work Together to Help Your Business Grow

This strategic partnership is fundamentally about building a robust digital bridge to facilitate the entry of UK businesses into Vietnam. Go Digital’s technological and marketing solutions are meticulously tailored to support UK enterprises at every step, from initial market research to sustained growth.

Role of each part: 

Golden Owl Digital	VN Trade UK
Digital Marketing Expertise: Develops localised marketing strategies for UK businesses in Vietnam, optimising the Vietnamese customer experience.	Official Bridge: Connects UK businesses with government agencies, business associations, and strategic partners in Vietnam[8][14].
Multi-channel Content Development: Creates culturally appropriate marketing content, manages social media channels, websites, and local SEO.	Market Information Support: Provides market reports, consumer trend analysis, and guidance on compliance with Vietnamese legal regulations [8][21].
Digital Transformation Consultancy: Supports UK businesses in optimising business processes for the Vietnamese market and integrating local payment platforms.	Networking Event Organization: Collaborates to organise workshops, trade exhibitions, and B2B matchmaking events between UK and Vietnamese businesses.

Joint programmes and initiatives under this collaboration include:

• “UK Business Go Vietnam” (Q3–Q4/2025): A flagship programme designed to provide an intensive market entry pathway.
• Monthly webinars: Covering vital topics such as market opportunities, regulatory updates, and evolving consumer trends.
• Cross-border e-commerce enablement: Equipping UK businesses with the tools and knowledge to succeed in Vietnam’s burgeoning online marketplace.
• Success story campaigns: Highlighting real business cases and testimonials to inspire and guide new entrants.

Expected outcomes of this collaboration:

• Efficient and affordable access for UK companies into the Vietnamese market.
• Access for Vietnamese consumers to a wider array of high-quality UK products and services.

6. Who Can Benefit from This Partnership?

This collaboration is intended to help a wide range of UK companies in different industries, such as:

Supporting a wide range of UK industries to expand and thrive in Vietnam and ASEAN.

• Retail and FMCG (fast-moving consumer goods): Utilising the CPTPP and UKVFTA tariff exemptions in industries such as consumer goods, cosmetics, and food & beverage to find new markets for their products [17][11].
• Technology and digital service providers: Such as fintech, AI, and green tech companies, exploiting significant cooperation opportunities between the two countries [19][7]. 
• Renewable energy and green finance enterprises: Supporting Vietnam’s Net Zero 2050 commitment through green finance solutions and clean technologies [2][12]. 
• UK SMEs (Small and Medium-sized Enterprises) and startups: Ambitious to expand their presence across Asia, utilising Vietnam as a gateway to ASEAN [18][9]. 

7. Top Sectors to Watch in Vietnam’s Market Booms

The collaboration will particularly focus on several high-potential sectors:

• Food & Beverage: Capitalising on advantages from SPS commitments in UKVFTA, particularly protecting geographical indications for Irish whisky, Scotch whisky, and Scottish agricultural products [16][17].
• Technology & Digital Services: Supporting UK tech companies to access Vietnam’s digital economy, which is projected to grow by 31% by 2025. This includes opportunities in fintech, AI, and semiconductor innovation [7][19].
• Renewable Energy & Green Finance: Connecting UK financial institutions with sustainable development projects in Vietnam through green bonds and other green financial instruments, aligned with Vietnam’s Net Zero 2050 commitment [2][21].
• Digital Education & Healthcare: Assisting UK businesses in digital healthcare and online education to capitalise on opportunities in HealthTech and EdTech [7][22].

8. From Strategy to Action: Your Market Entry Plan

The partnership will unfold in two strategic phases to ensure a robust and sustainable impact:

Phase 1 (Q3–Q4/2025):

• Build foundational infrastructure: Establishing the necessary digital platforms and resources.[8][18]
• Launch “UK Business Go Vietnam” programme: Kicking off the core initiative for market entry.
• Host monthly webinars: Providing ongoing insights and support.
• Establish digital presence for UK companies: Establishing the necessary digital platforms and resources, helping UK companies build their online identity, including websites, pages, and e-commerce accounts, tailored for Vietnam.

Phase 2 (Q1–Q2/2026):

• UK-Vietnam Trade Mission Digital Support: Providing enhanced digital marketing support for UK trade delegations in Vietnam.[22][14]
• Success Story Campaigns: Building and disseminating compelling success stories of UK businesses thriving in Vietnam.
• Cross-border E-commerce Facilitation: Further integrating UK businesses into Vietnam’s e-commerce landscape by supporting online sales implementation.
• Sector-specific programmes: Developing deeper dives and specialised programmes for high-opportunity sectors like F&B, technology, and renewable energy.[17][19]
• UK Brand Week Vietnam: organising a dedicated UK Brand Week in Vietnam, featuring participating partner businesses.

Conclusion

The partnership between Go Digital and VN Trade UK has the potential to completely change how UK companies do business in Vietnam. This partnership will create new opportunities for expansion, investment, and long-term success by fusing knowledge of trade facilitation with digital innovation. Keep checking back as we continue to enable British businesses to expand internationally through Vietnam.

Contact: 

• Name: Golden Owl Digital || Digital Marketing Studio
• Website: https://goldenowl.digital/
• Email: [email protected] 
• Phone Number: 028 6270 5825 
• Address: 504D Yishun Street 51 #12-140, Singapore

References and citations:

[1] Vietnamese Business Association in UK sets 2025 agenda: https://en.vietnamplus.vn/vietnamese-business-association-in-uk-sets-2025-agenda-post308244.vnp

[2] Direct investment from the UK into Vietnam has increased since the implementation of the UKVFTA: https://moit.gov.vn/tin-tuc/thi-truong-nuoc-ngoai/dau-tu-truc-tiep-tu-anh-vao-viet-nam-tang-kha-ke-tu-khi-co-ukvfta.html

[3] Introduction VBUK https://vn.vbuk.org.uk/gioi-thieu-vbuk/

[4] [PDF] The Vietnam – United Kingdom Free Trade Agreement (UKVFTA) – GOV.UK: https://assets.publishing.service.gov.uk/media/6373add2e90e07284c5bd6f6/uk-vietnam-fta-opportunities-for-uk-businesses.pdf

[5] Vietnamese Business Association in UK sets 2025 agenda https://vietnamnews.vn/economy/1690668/vietnamese-business-association-in-uk-sets-2025-agenda.html

[6] Long-term benefits from Vietnam-UK Free Trade Agreement https://vnembassy-london.mofa.gov.vn/en-us/News/EmbassyNews/Pages/Long-term-benefits-from-Vietnam-UK-Free-Trade-Agreement.aspx

[7] UK’s CPTPP entry creates “two-way” business opportunities with … https://vneconomy.vn/uks-cptpp-entry-creates-two-way-business-opportunities-with-vietnam.htm

[8] Department for Business and Trade Vietnam – GOV.UK https://www.gov.uk/world/organisations/department-for-business-and-trade-vietnam

[9] Vietnam – attractive market for British businesses https://en.vietnamplus.vn/vietnam-attractive-market-for-british-businesses-post267931.vnp

[10] Leveraging UKVFTA to expand Việt Nam’s footprint in the UK market https://vietnamnews.vn/economy/talking-shop/1689518/leveraging-ukvfta-to-expand-viet-nam-s-footprint-in-the-uk-market.html

[11] Vietnam’s Consumer Market – Introduction & Opportunities for UK … https://britchamvn.com/events/vietnams-consumer-market-introduction-opportunities-for-uk-businesses/

[12] UK investment in Vietnam set to boom – VnEconomy https://vneconomy.vn/uk-investment-in-vietnam-set-to-boom.htm

[13] Trade, investment cooperation – important pillar in Vietnam-UK ties

https://en.vietnamplus.vn/trade-investment-cooperation-important-pillar-in-vietnam-uk-ties-post308158.vnp

[14] 10th Meeting of Vietnam-UK Joint Economic and Trade Committee … https://vnembassy-london.mofa.gov.vn/en-us/News/EmbassyNews/Pages/JETCO-meeting-2018.aspx

[15] UK’s CPTPP membership opens doors for Vietnam exporters https://vneconomy.vn/uks-cptpp-membership-opens-doors-for-vietnam-exporters.htm

[16] How does the UK benefit from sales to Vietnam? https://foodexpo.vn/en/how-does-uk-benefit-from-sales-to-vietnam.html

[17] UK to export more products to Vietnam https://en.vietnamplus.vn/uk-to-export-more-products-to-vietnam-post310645.vnp

[18] Việt Nam and UK forge long-term collaboration in a post-UKVFTA … https://vietnamnews.vn/economy/talking-shop/1605667/viet-nam-and-uk-forge-long-term-collaboration-in-a-post-ukvfta-landscape.html

[19] Ample room remains for Vietnam – UK trade, technology cooperation https://en.vietnamplus.vn/ample-room-remains-for-vietnam-uk-trade-technology-cooperation-post320790.vnp

[20] Vietnamese businesses in UK boost cooperation with companies at … https://vnembassy-london.mofa.gov.vn/en-us/News/EmbassyNews/Pages/Vietnamese-businesses-in-UK-boost-cooperation-with-companies-at-home.aspx

[21] Trade, investment cooperation – important pillar in Việt Nam-UK ties https://vietnamnews.vn/economy/1690516/trade-investment-cooperation-important-pillar-in-viet-nam-uk-ties.html

[22] Healthcare UK – Department for Business and Trade – LinkedIn https://www.linkedin.com/posts/healthcare-uk-dept_department-for-business-and-trade-our-activity-7305488288348266497-eRMh