We partnered with Astral from the early stage of concept development, providing guidance on design direction to ensure a consistent experience across both online and offline touchpoints.

Building on this foundation, we approached the challenges with a consumer-first mindset—focused not just on a product-driven campaign, but on a belief-driven experience.Part

Positioned Astral as more than just a cafe – a space of energy, vibes, and mysticism, where customers feel seen, inspired, and part of something unique. Messaging learned on emotional and aspirational angles – “Sip the Stars, Taste the Trends”.

This approach allowed us to speak directly to both Gen Z’s love for personalization and Millenias’ craving for experiential brands.

Our collaboration with Astral did not end at launch—we remain actively involved in daily operations and brand marketing to sustain and expand its presence.