CREX

Carbon Accounting Platform

CREX is a digital platform that enables organizations to measure, analyze, and report greenhouse gas emissions across Scope 1, 2, and 3. Aligned with global standards like the GHG Protocol and ISO 14064, CREX leverages APIs, IoT, ERP integration, and GenAI to simplify carbon data collection, forecasting, and compliance—supporting businesses on their path to Net Zero.
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Overview

Main function

CREX – a smart carbon accounting platform built for growth-focused businesses.

Main Offering

CREX offers a comprehensive solution for measuring and reporting greenhouse gas emissions across Scope 1, 2, and 3. With powerful tools built on global standards like the GHG Protocol and ISO 14064, CREX simplifies data collection, reporting, and analysis. Whether you’re an SME striving for sustainability or a large enterprise aiming to meet regulatory requirements, CREX provides the insights and solutions to guide your journey toward a Net Zero future.

Challenges

Some challenges during constructions

Absence of an in-house marketing team to execute promotion and sales support.
Relatively new service in the Vietnamese market with limited awareness.
Narrow target audience with low initial understanding of offerings.
Lack of market research and a comprehensive digital-marketing strategy to expand visibility.

Our Approach & Solutions

GO Digital followed a multi-step approach

 
  • Digital Marketing Strategy
  • Landing Page

An In-depth Research and Analysis

Conducted target audience research to identify SMEs pursuing ISO certifications and emission-reduction strategies.
Performed competitor analysis to benchmark channel usage, content formats, and positioning.
Adopted a data-driven digital strategy combining social content, website optimization, and paid media to build brand authority and generate leads.
Action steps
GO Digital was engaged to develop brand awareness, digital engagement, and lead generation strategies for this emerging SaaS solution in Vietnam.
Visual Profile

Design and develop professional profile documents and service brochures to support client promotion and business presentations.

Website Optimizations

Revamp landing pages with modern UX/UI and ensure SEO standards for better traffic and conversions.

Social Media

Produce engaging content on Meta (Facebook & Instagram), including image posts and edited videos, to educate the market and build brand awareness.

Digital Ads Optimizations

Execute Meta Ads campaigns to enhance brand presence, attract new audiences, and convert potential customers.

Measurement and Analysis
Monitoring and Reporting

GO Digital is responsible for thoroughly debriefing the client’s requirements and executing tasks from A to Z. We have a rigorous quality control process from production to delivery back to the client, along with daily reports.

Optimization and Adjustment

We are open and appreciate client feedback, ensuring timely adjustments and smooth marketing operations.

What We Get After All

Explore More Our Work
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CREX

SAAS
  • Paid Ads
  • Landing Page
  • Social Media
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CREX is a digital platform that enables organizations to measure, analyze, and report greenhouse gas emissions across Scope 1, 2, and 3. Aligned with global standards like the GHG Protocol and ISO 14064, CREX leverages APIs, IoT, ERP integration, and GenAI to simplify carbon data collection, forecasting, and compliance—supporting businesses on their path to Net Zero.
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