Morning bird - GO Digital

Morning Bird App

Event Reminder Application

Morning Bird is the application developed by our parent company – Golden Owl. The application with scheduling and event reminders features, Morning Bird allows users to schedule, create, and customize their own event reminders.

Overview

Some prominent features include

Main function

Scheduling, creating, and setting event reminders

Core values

Workspace task management

Main features

Countdown days to the event

Standout functions

Customization and event design according to preferences

Challenges

Some challenges during constructions

Lack of completed digital marketing strategies

A new application needs to be promoted on social media

Our Approach & Solutions

We decided to execute a 3-stage approach

Digital Marketing Strategy
Google Ads
Content Marketing

An In-depth Research and Analysis

Research target audience

Potential customers (18-40 years old) who are interested in using reminder apps in daily life

Analysis competitor

Competitors’ marketing direction about channels, formats

Action steps

Digital marketing strategy

We have built a Facebook page for this app for branding. Their target audience comprises Generation Z (students) and millennials (office workers) between 18 and 40, as they often have numerous significant events to track in their daily lives. The main content focus for this social platform revolves around time management and self-development strategies.

Content marketing

According to the content plan, here are a few of our noteworthy articles: “5 Tips for Stress Management,” “How Millionaires Effectively Manage Their Time,” and “How to Speak with Confidence.”,…

Google ads

We have run Google ads for this product to reach a wide audience and convert them into app installations.

Measurement and Analysis

Monitoring and Reporting

GO Digital is responsible for thoroughly debriefing the client’s requirements and executing tasks from A to Z. We have a rigorous quality control process from production to delivery back to the client, along with daily reports.

Optimization and Adjustment

We are open and appreciate client feedback, ensuring timely adjustments and smooth marketing operations.

What We Get After All

Within 4 months, the total number of installations has increased by 158%. This increase is attributed to continuous enhancements in the application’s UI/UX and the effective implementation of marketing strategies.

183

Google Ads

2050 installs

0,102 cost/install (USD)

330,000 impressions

Morning Bird

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Let’s Talk

About Your Project

FAQs

How is digital marketing for SaaS companies different from traditional digital marketing for other businesses?

We use a variety of research tools such as market reports, brand & channel audits, etc. to develop a well-informed perspective on resolving your business challenges and facilitate ideation sessions.

What are the best SaaS marketing channels?

We use a variety of research tools such as market reports, brand & channel audits, etc. to develop a well-informed perspective on resolving your business challenges and facilitate ideation sessions.

What services does Golden Owl Digital provide?

We typically offer services like SEO, content strategy, creation & marketing, PPC advertising, social media management, email marketing, inbound marketing, influencer marketing, lead nurturing, market analysis, brand strategy, user experience optimization, data analysis and performance analytics. Simply just a comprehensive strategies for your Saas

How to choose the best marketing agency for your Saas?

We use a variety of research tools such as market reports, brand & channel audits, etc. to develop a well-informed perspective on resolving your business challenges and facilitate ideation sessions.

What are the benefits of working with Golden Owl Digital?

Can we help with lead generation?

We use a variety of research tools such as market reports, brand & channel audits, etc. to develop a well-informed perspective on resolving your business challenges and facilitate ideation sessions.

Morning Bird App

Overview

Challenges

Our Approach & Solutions

What We Get After All

VoiceReplay

Clinger

VietBrite

DISC

Morning Bird App

Let’s Talk About Your Project

Let’s Talk

About Your Project