Clinger

Dating App

Clinger is a revolutionary dating app that aims to connect people with shared interests and values in a fun and interactive way.
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Overview

Some prominent features include

Main function

Match and get to know each other

 
 
Core values

Users match when they have common interests

Standout functions

Interact in a shared interest group before messaging privately.

Challenges

Some challenges during constructions

As a new contender in the bustling dating app scene, Clinger must compete with many long-established apps while also innovating new features. So Clinger needs to implement a tightly focused campaign to promote its special features and attract users

Our Approach & Solutions

We executed a strategy to enhance user engagement

  • Digital Marketing Strategy

An In-depth Research and Analysis

Research target audience

Potential customers (Gen Z, 18-25 years old) who are interested in using dating apps to find real love with shared hobbies

Analysis competitor

Analyzing competitors in the dating app industry involves evaluating their market positioning, features, monetization strategies, user engagement, marketing tactics, technology,…

Action steps
A (Attention)

 Attract the attention and interest of users through posts introducing new features in the club.

I (Interest)

Arouse user interest with the new features.

S (Searching)

Stimulate users curiosity, prompting them to learn about the new features.

Measurement and Analysis

Monitoring and Reporting

GO Digital is responsible for thoroughly debriefing the client’s requirements and executing tasks from A to Z. We have a rigorous quality control process from production to delivery back to the client, along with daily reports.

Optimization and Adjustment

We are open and appreciate client feedback, ensuring timely adjustments and smooth marketing operations.

What We Get After All

Without running any ads, these are organic users, but they are willing to pay for the app’s premium packages, indicating a strong positive signal and potential for the app seeding campaign.

Performances
3500+ installs
5,000+ Matched
2,000+ Posts
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Clinger
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